Objectives of the CRO
- Make the difficult determination of defining the company’s business within a compressed time frame.
- Provide an objective assessment of the business.
- Develop a comprehensive restructuring plan.
- Project manage the implementation of the restructure.
What does a CRO do
The CRO needs to take immediate action to manage the short-term cash flow issues. There are subtle variations in the use of the CRO’s key tools — the “13-week cash flow” and signing power.
The “13-week cash flow” is not an easy tool to build with precision in a very short period.
The CRO must also improve the company’s operations and develop (or work with others to develop) a long-term strategic vision for the company.
